Glossary
| Term | Definition |
|---|---|
| ADCIO Admin | Admin platform used by Stores and Sellers on ADCIO |
| Store | ADCIO client with its own store on site/app |
| Seller | A seller who subscribes to Store |
It is recommended to visit flow overview (opens in a new tab) before reading this document.
Campaign
Sellers can create campaigns which includes placements, period, budget, target audience etc.
To run advertising campaigns, sellers can create campaigns. Within each campaign, sellers can define ad groups. Each ad group allows sellers to set targeting audience. For every ad group, sellers can also associate the relevant ad creatives such as product listings, banners, etc.
Campaign Registration
Sellers register campaigns. Campaign registration indicates all the steps to configure campaigns.
Campaign Review
Stores review registered campaigns to show only appropriate ads on their websites or apps.
Placement
Sellers select a placement (opens in a new tab) provided by stores.
Budget
Sellers set total or daily budget out of their credits (opens in a new tab).